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Osaka tops Serena as world’s highest-paid feminine athlete

(FILES) On this file picture taken on September 08, 2018, US Open Womens Single champion Naomi Osaka (L) of Japan with Serena Williams on the 2018 US Open on the USTA Billie Jean King Nationwide Tennis Heart in New York. – Osaka, 22, has develop into the world’s highest-paid feminine athlete, making $37.four million (34.three million euros) up to now 12 months for an earnings document, Forbes journal reported on Might 22, 2020. Osaka, a two-time Grand Slam champion, edged Williams by $1.four million in prize cash and endorsement revenue over the previous yr. (Photograph by TIMOTHY A. CLARY / AFP)

Japanese tennis star Naomi Osaka has develop into the world’s highest-paid feminine athlete, making $37.four million (34.three million euros) up to now 12 months for an earnings document, Forbes journal reported Friday.

The 22-year-old Asian star, a two-time Grand Slam champion, edged US rival Serena Williams by $1.four million in prize cash and endorsement revenue over the previous yr.

Each shattered the outdated single-year earnings mark of $29.7 million set in 2015 by Russia’s Maria Sharapova, who retired in February with 5 Grand Slam titles, together with a profession Slam.

“To these outdoors the tennis world, Osaka is a comparatively contemporary face with an awesome again story,” College of Southern California sports activities enterprise professor David Carter instructed Forbes.

“Mix that with being youthful and bicultural — two attributes that assist her resonate with youthful, world audiences — and the result’s the emergence of a world sports activities advertising icon.”

Osaka, whose father was born in Haiti and whose mom is Japanese, ranks 29th on the 2020 Forbes checklist of the world’s 100 top-paid athletes, 4 spots forward of Williams, who has received 23 Grand Slam singles titles.

The entire checklist, as a result of be launched subsequent week, has not featured two ladies since 2016, in response to the journal.

Williams, 38, had been the world’s highest-paid feminine athlete in every of the previous 4 years. Sharapova dominated for the 5 years earlier than that.

Williams had annual incomes from $18 million to $29 million and has collected practically $300 million, a lot of it in endorsement offers.

Osaka received back-to-back Grand Slam titles on the 2018 US Open and 2019 Australian Open, her controversial and historic victory over Williams within the Flushing Meadows last the primary Slam singles crown for a Japanese lady.

Osaka was a preferred endorsement determine in Japan forward of the now-postponed Tokyo Olympics and figures to stay a sponsorship dream by subsequent yr’s rescheduled Video games.

Nike signed an attire take care of Osaka final yr that paid her $10 million up to now yr and runs by 2025. Different endorsement offers embody Nissan and Yonex racquets.

Since Forbes started monitoring ladies athletes’ revenue figures in 1990, tennis gamers have topped the annual checklist of feminine prime revenue earners yearly.

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